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Converting enquiries into signed residents without discounting away your margin.
By Mayank Pokharna, founder of Everything Coliving, 13 years in coliving. Reviewed by the Everything Coliving team.
Converting enquiries into signed residents without discounting away your margin.
Discounting is the easiest way to close and the fastest way to erode a building's economics. A qualified resident who fits the house is worth more than a signed room that churns in two months and unsettles everyone else.
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