Coliving Academy: Marketing Strategies

By Mayank Pokharna, founder of Everything Coliving, 13 years in coliving. Reviewed by the Everything Coliving team.

What this module covers

Positioning, channels and campaigns that fill rooms and hold occupancy.

Learning outcomes

• ✓Position a space so the right residents self-select
• ✓Choose channels by cost per signed resident, not vanity metrics
• ✓Build a funnel from first click to move-in
• ✓Keep occupancy up between launch peaks

Syllabus

1. Positioning and the offer
2. The channels that fill rooms
3. The booking funnel
4. Content, SEO and direct bookings
5. Retention and referrals as marketing

Sample lesson