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Reading a market before you commit: demand, supply, pricing and trends.
By Mayank Pokharna, founder of Everything Coliving, 13 years in coliving. Reviewed by the Everything Coliving team.
Reading a market before you commit: demand, supply, pricing and trends.
Most market research fails because it sets out to justify a decision already made. Good research is willing to kill the deal. Frame the question as go or no-go, and let the data answer it.
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