Coliving Academy: Market Research

Mayank Pokharna · Founder, Everything Coliving

13 years in coliving · Reviewed by the Everything Coliving team

What this module covers

Reading a market before you commit: demand, supply, pricing and trends.

Before you design, fund, or lease anything, you need an honest read on the market. The sector is genuinely growing, but a rising tide does not float one specific building on one specific street. This module teaches you to size real demand, map the supply and substitutes competing for the same resident, benchmark price and occupancy against what the market actually pays, and turn all of it into a one-page go or no-go decision you can defend to a sceptical investor.

Learning outcomes

• ✓Assess demand and supply in a target market
• ✓Benchmark pricing and occupancy credibly
• ✓Spot the trends that matter for your model
• ✓Turn research into a go or no-go decision

Lessons in this module

Foundation level · 5 lessons · about 3 hours. Lessons open to Academy members.

1. 1
   Framing the research question40 min

   Frame your research as a go or no-go decision the data can answer.

2. 2
   Demand: who and how many40 min

   Size the real demand pool for your concept in a specific location.

3. 3
   Supply and competition35 min

   Map the competing supply and find the gap you can win.

4. 4
   Pricing and benchmarks40 min

   Set a defensible price using benchmarks, and master RevPAB.

5. 5
   From research to decision35 min

   Convert your findings into a clear, defensible go or no-go.

Sample lesson