
Roam
Owned / Operated
Overview
Roam created a luxury coliving experience for digital nomads and location-independent professionals, offering beautifully designed properties in destinations like Bali, Miami, Tokyo, and London. Founded in 2015, Roam positioned itself at the premium end of the coliving market, with per-night rates that reflected hotel-quality accommodations combined with the community and flexibility of coliving.
Each Roam property featured architecturally significant design, private rooms with ensuite bathrooms, dedicated coworking spaces, and curated community programming. The company's vision was to create a global network where members could live and work from any location while maintaining a consistent, high-quality experience.
Roam's approach proved that coliving was not just an affordable housing solution but could also serve as a premium lifestyle product for high-earning professionals who prioritized experience, design, and community over traditional luxury amenities.
200+
Total Beds
2015
Founded
Nomad
Category
Global
Location
The Challenge
The luxury travel market offered abundant hotel options, but none combined long-stay comfort with productive work environments and genuine community. Digital nomads earning six-figure salaries were living in budget accommodations because no premium alternative existed that understood their needs.
Roam had to justify premium pricing in a market where coliving was primarily associated with affordability. Building properties that met luxury standards while maintaining the informal, community-driven atmosphere that distinguishes coliving from hotels required careful design and operational balance.
The Solution
Roam invested in exceptional property design, engaging renowned architects and interior designers to create spaces that rivaled boutique hotels. Each location reflected local culture and design traditions while maintaining Roam's brand standards for comfort and functionality.
The coworking spaces were designed to professional standards with high-speed internet, standing desks, private phone booths, and meeting rooms. This was not an afterthought but a core part of the product, recognizing that Roam's residents were productive professionals, not vacationers.
Community curation was selective: Roam attracted members through application and referral, creating a network of accomplished professionals who added value to each other's stays. Programming included industry-specific meetups, founder dinners, and cultural experiences that leveraged each location's unique offerings.
The Results
$100-200
Avg. Nightly Rate
Per-night pricing reflecting premium positioning with hotel-quality accommodations.
4
Locations
Flagship properties in Bali, Miami, Tokyo, and London, each architecturally significant.
75+
Member NPS
Net Promoter Score well above hospitality industry average, indicating exceptional satisfaction.
3-4 weeks
Avg. Stay Length
Average stay per visit, with many members making multiple visits per year.
Key Takeaways
Coliving can successfully compete in the premium/luxury segment by combining hotel-quality design with genuine community and productivity infrastructure.
Selective community curation through application processes attracts high-value members who enhance the experience for everyone.
Investing in architecturally significant design creates a brand halo effect that justifies premium pricing and generates organic press coverage.
Coworking spaces in luxury coliving must meet professional standards; treat workspace design with the same rigor as hospitality design.
Location-specific cultural programming differentiates from generic hotel experiences and creates authentic connection to each destination.
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